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MARKETING
TRENDS:
It’s a party pooper for hospitality, liquor segments
New Delhi, Dec. 31 With slowdown and security concerns acting as party-poopers, the hospitality industry is going slow on its New Year binges this time round. “The mood right now is of caution and not of splurging,” said ...
NEW PRODUCTS & SERVICES:
United India launches top-up medical policies
Chennai, Dec. 31 United India Insurance Co Ltd has launched two new medical insurance policies that help people add up to Rs 15 lakh to their medical cover. The policies — Top Up and Super Top Up — will be available to ...
INSIGHT:
How to stay recession-proof
Here’s a quick checklist of what brand managers should do and not during a slowdown.. A recession is a slowdown in economic activity leading to a loss in confidence. Economists, politicians, media, consumers and companies behave ...
INSIGHT:
Will 2009 be the year of the client?
The client needs the ad agency’s empathy. In turn, she also needs to give the agency due respect.. Last week, as we were celebrating India’s phenomenal run chase of 387 at Chepauk, Chennai I had a surprise visitor. It was my nephew ...
INSIGHT:
Looking back, looking ahead
Sports and Bollywood were the bright notes in an otherwise dismal 2008.. It’s a brand new year, and here’s wishing everyone good health and peace ...
ONLINE MARKETING:
Infinity Retail plans to launch online sales
Roping in TCS, Drive India for software, logistics support. Mumbai, Dec. 31 The Tata Group company Infinity Retail Ltd is planning to start e-commerce for its Croma brand of stores. The retail company would seek advice from its technical and ...
STRATEGY:
Cos vie to retail products at Defence canteen stores
New Delhi, Dec. 31 With 60 years of retailing firmly behind it, the Canteen Store Department (CSD) run by the Defence Ministry is becoming a favourite with many companies to retail their products. From shoe laces to automobiles, marketers ...
STANDARDS & BENCHMARKS:
Maruti to disclose fuel efficiency of its models
New Delhi, Dec. 31 Maruti Suzuki on Wednesday announced it would disclose fuel economy of its models at its dealerships across the country with immediate ...
MARKETING RESEARCH:
Hyundai, Maruti in close tie on customer satisfaction scorecard
Findings of a global consultancy research survey. New Delhi, Dec. 31 Even with Maruti controlling over 50 per cent of the market share, other car models from Hyundai, General Motors are either closely in tie with Suzuki brands or in certain ...
STRATEGY:
Hastens Sangar to open stores in Mumbai, Delhi
Hyderabad, Dec. 31 Swedish luxury bed-maker Hastens Sangar AB is looking at opening a store each in Mumbai and Delhi by summer ...
NEW PRODUCTS & SERVICES:
BSNL rolls out Internet TV services
New Delhi, Dec. 31 Bharat Sanchar Nigam Ltd on Wednesday launched its Internet Protocol Television services, which will enable consumers to watch TV channels using their fixed telephone line at ...
BRANDS:
What brands need to do
Brands that fulfil consumers’ needs for reassurance and respite, however fleeting, from the gloom of the slowing economy will thrive.. Marketers are pondering a startling New Year’s question: will there be a shortage of consumers in ...
BRANDS:
How to stay recession-proof
Here’s a quick checklist of what brand managers should do and not during a slowdown.. A recession is a slowdown in economic activity leading to a loss in confidence. Economists, politicians, media, consumers and companies behave ...
ADVERTISING:
Will 2009 be the year of the client?
The client needs the ad agency’s empathy. In turn, she also needs to give the agency due respect.. Last week, as we were celebrating India’s phenomenal run chase of 387 at Chepauk, Chennai I had a surprise visitor. It was my nephew ...
ADVERTISING:
Trends that shaped 2008
The saga of the changing Indian marketing, advertising, branding landscape, and above all, the consumer mindscape.. The November 26, 2008 terror attack and incursions into sovereign Indian civil space by a bunch of terrorists with AK 47s in ...
BRANDS:
Looking back, looking ahead
Sports and Bollywood were the bright notes in an otherwise dismal 2008.. It’s a brand new year, and here’s wishing everyone good health and peace ...
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