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MARKETING
TRENDS:
Vehicle sales down in Dec
Third consecutive month Maruti showing a fall. Mumbai, Jan. 1 Hard times for the auto industry are far from over as the monthly sales figures of car manufacturers Maruti Suzuki, General Motors and two-wheeler makers Hero Honda and Bajaj showed ...
TRENDS:
Buyers lukewarm to New Year sales
Small appliances score over high-end goods; finance options limited. Chennai, Jan. 1 In what seems to be a clear indication of a slowdown, retail outlets that offer ‘New Year Sale’ across the South wore ‘just-another-day’ ...
PROMOTIONS & OFFERS:
Tea delegation heads for Iran
A high-level official delegation of the Indian tea industry comprising representatives of the Union Government and the industry including Chairman of the Tea Board, Mr Basudeb Banerjee, is leaving for Tehran, Iran on a four-day mission to ...
ONLINE MARKETING:
Pune’s shopping portal starts operations
Pune, Jan. 1 Chaotic traffic, maddening crowds and inadequate parking are some of the hindrances that take away the joy of shopping. But sitting in the comfort of the home if customers can order from their favourite shops, then shopping can ...
CUSTOMER RELATIONSHIP MANAGEMENT:
Multi-brand car after-sales service segment bucks recessionary trend
Chennai, Jan. 1 Multi-brand car after-sales service appears to be insulated from the recessionary trend and witnessed a growth during the last quarter ...
NEW PRODUCTS & SERVICES:
Andhra Bank launches net banking, gold coin sales
Andhra Bank is aiming to become a medium-sized bank by crossing Rs 1.50 lakh crore business by ...
PROMOTIONS & OFFERS:
Jet Air, JetLite offer special fares
Jet Airways and its 100 per cent subsidiary, JetLite have introduced a 21-day advanced purchase fare of Rs 250 and Rs ...
BRANDS:
What brands need to do
Brands that fulfil consumers’ needs for reassurance and respite, however fleeting, from the gloom of the slowing economy will thrive.. Marketers are pondering a startling New Year’s question: will there be a shortage of consumers in ...
BRANDS:
How to stay recession-proof
Here’s a quick checklist of what brand managers should do and not during a slowdown.. A recession is a slowdown in economic activity leading to a loss in confidence. Economists, politicians, media, consumers and companies behave ...
ADVERTISING:
Will 2009 be the year of the client?
The client needs the ad agency’s empathy. In turn, she also needs to give the agency due respect.. Last week, as we were celebrating India’s phenomenal run chase of 387 at Chepauk, Chennai I had a surprise visitor. It was my nephew ...
ADVERTISING:
Trends that shaped 2008
The saga of the changing Indian marketing, advertising, branding landscape, and above all, the consumer mindscape.. The November 26, 2008 terror attack and incursions into sovereign Indian civil space by a bunch of terrorists with AK 47s in ...
BRANDS:
Looking back, looking ahead
Sports and Bollywood were the bright notes in an otherwise dismal 2008.. It’s a brand new year, and here’s wishing everyone good health and peace ...
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