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Our Bureau

Bangalore, June 30

Technology company Yureekah has launched a do-it-yourself advertising tool ‘Zimblee’ that helps advertisers create their own online ads and run them across a network of publishers.

The service platform also allows advertisers to monitor the performance of the campaign. While all services – creation, scheduling and tracking – are free, users have to pay for the media they buy.

Zimblee is 15-20 per cent cheaper than other online advertising tools, said Mr Vishal Sharma, CEO, Yureekah.

This is especially useful for small and medium business enterprises, he added.

Currently, the publishers network includes big clients such as LiveMint, NDTV, Samachar, Sify, Naukri and Indiwo.

More Stories on : Advertising | Software | Online Marketing | New Products & Services

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