Brand Quest

"For example, when we went to automatic ... machines, we solved a major problem in terms of speed of service and efficiency. At the same time, we overlooked the fact that we would remove much of the romance and theatre that was in play with the use of the La Marzocca machines." This is from the note written by the chief of a company who, through this write-up recently, expressed a view that the company's brand experience is in fear of being diluted. Which brand?
To the Net community, he's Jimbo. Who's he?
Forth & Towne and Piperlime are brands of which company?
Charles Prince is the CEO of ...?
If EBAY is the code of eBay on Nasdaq, whose code is BAY on NYSE?
Mid-February, New York city officials for the first time branded something which they have given away free for the last three decades. What did they brand?
What's the title of Scott Rosenberg's book with the base line 'Two Dozen Programmers, Three Years, 4,732 Bugs, and One Quest for Transcendent Software'?
STRESS FRINGE NOON MAP
Unscramble the above for something that scares banks. (letter count: 3-10,6)
He's the CEO of a major pharma company. Can you name him?
The logo belongs to a company that's in the financial space. Which one?

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