The Hindu Business Line : Thursday, March 23, 2006

Kaan Kholo
The call for entries for the Kaan awards (awards for excellence in radio advertising) from Radio Mirchi certainly has a very different creative touch. Designed as a booklet, it has illustrations of its very eminent jury. Or should we say, ... More

To fee, or not to fee?
Ad agencies are making another stab at being paid for pitches. Advertisers list many reasons why they need not pay. More

The issues at play
It is not the first time the Advertising Agencies Association of India is demanding pitch fees — there have been attempts in the past. More

STRATEGY

Museum of Misteaks
Few Indian companies record new product failures. Only by letting mistakes come under scrutiny, can you learn from them. More

BRANDS

When brands go to college ...
Sponsors of college fests now go beyond funding to find innovative ways for greater contact with their target audience. More

BOOKS

You merely have to be observant
ONE LAND ONE BILLION MINDS
Ramanujam Sridhar
Productivity and Quality Publishing P Ltd More

CARTOON

HARDSELL
"With 150 channels to beam, it comes with a calculator in place of a remote control."

NEW PRODUCTS & SERVICES

Colours of spring
Elle 18 has launched the Potpourri range of lip and nail colours for the spring. There are shades of plum, lilac and sea green crèmes in the nail enamels. They are priced at Rs 25 each. The lip colour's inner core contains jojoba oil and vitamin ... More

Beautiful brown
Modi Revlon has added four new colors to its ColorStay Hair Color range. They are Dark Copper Mahogany, Dark Auburn, Medium Ash Brown and Light Plum Brown. The product's Colour Lock treatment with conditioner reportedly helps lock the colour ... More

Zany snacks
General Mills India has launched Dip Trix, a snack that kids can play with. Dip Trix cookies come in fun shapes and children can dip, dunk, lick, sandwich and play with them however they want. Available in three flavours - chocolate, ... More

Power of red
Elder Pharmaceuticals has launched Tiger Balm Red. It is reportedly most effective for joint pains, muscle pains, sprains, backaches and arthritis. It is formulated from natural ingredients derived from natural herbal sources. Priced at Rs 33 ... More

Zap that squeak
Pidilite Industries has launched Zorrik 88, a multipurpose maintenance spray, for diverse applications in different situations - household, mechanics, electricians and industrial users. The basic function of Zorrik 88 is to clean, protect, and ... More

Tile style
Somany has launched Crust, its latest range of 8 x 12 wall tiles. They are produced in stone-finished matt and traditional glossy finishes. It has also launched Manhattan, the 14 x 10 range of rustic wall tiles. They are available in a range of ... More