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KARATEGY
John and Jane and strategy mutation
Concerns of cost reduction and processes are removing the consumer from organisations' consumer-centric policies. More

SCENE & UNSEEN
Marketing movie brands
Movie marketing in media old and new is coming of age. More

BOOK MARK
Marketing is all about spreading ideas
To survive in business, tell people the right stories, says Seth Godin. This simple guidance, which he offers in All Marketers are Liars from Penguin (www.penguin.com) , may ... More

MUMBAI MOSAIC
Youth icons of today
Independence Day slid past Mumbai under a cloak of security amidst fears of terror attacks. Yet, it was interesting to listen to the results of an exhaustive youth survey done by The Hindu and telecast on a leading TV channel. Guess who ... More

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