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Thursday, October 12, 2006
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ASK HARISH BIJOOR
Pepsi, Coke or neither?
The cola companies have got crisis marketing wrong, says the columnist. More

THIRD UMPIRE
Demanding? Who, me?
As a consumer, you demand a lot. Why don't you realise your consumers have similar expectations? More

BOOK MARK
Customers rarely retrieve a store name first
MARKET-DRIVEN THINKING
Arch G. Woodside
Publisher: Elsevier More

MUMBAI MOSAIC
Mother of all weddings
Gulab Kothari, the man who would have been President, doesn't even have the time to think about matters like these. He is planning what will definitely be the State's biggest double wedding. Yes, Gulab Kothari will be celebrating the weddings of ... More

BACK TO CONCEPTS
Promo predicament
Promotions, discounts and freebies will end up altering perceptions of brand equity if done indiscriminately. More

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