BRAND LINE
STRATEGY
DTH is here
Price and service will be the key differentiators in this industry with players such as Tata Sky and Dish TV battling it out and several others waiting to jump into the fray.
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Full of plans
DTH providers have several schemes and plans to attract customers.
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CUSTOMER RELATIONSHIP MANAGEMENT
Demanding? Who, me?
As a consumer, you demand a lot. Why don't you realise your consumers have similar expectations?
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ADVERTISING
Mother of all weddings
Gulab Kothari, the man who would have been President, doesn't even have the time to think about matters like these. He is planning what will definitely be the State's biggest double wedding. Yes, Gulab Kothari will be celebrating the weddings of ...
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A real disaster?
The National Disaster Management Authority (NDMA) arranges and oversees funds for mitigation measure, preparedness and response to huge disasters such as earthquakes, cyclones and the like. How do you think it proposes to go about this onerous ...
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PROMOTIONS & OFFERS
Promo predicament
Promotions, discounts and freebies will end up altering perceptions of brand equity if done indiscriminately.
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BRANDS
Pepsi, Coke or neither?
The cola companies have got crisis marketing wrong, says the columnist.
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ONLINE MARKETING
Seek, and you shall find
Advertisers are scrambling to buy keywords to get themselves noticed by Netizens in the country.
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BOOKS
Customers rarely retrieve a store name first
MARKET-DRIVEN THINKING
Arch G. Woodside
Publisher: Elsevier
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CARTOON
Hardsell
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NEW PRODUCTS & SERVICES
Mane matters
Sunsilk has announced the launch of a premium international range of complete hair care solutions. It comprises shampoo, conditioner and leave-on and is available in five variants - Vibrant Burgundy, Lively Golden Highlights, Radiant Light Brown, ...
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For eternity
Avon has launched Always, the third fragrance in Avon's Today, Tomorrow, Always trilogy. It features the yellow tulip. The MRP is Rs 1,800 for 50 ml.
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