Business Daily from THE HINDU group of publications
Thursday, Oct 12, 2006
ePaper
Business Daily from THE HINDU group of publications Thursday, Oct 12, 2006 ePaper |
|
|
|
|
|
|
|
Brand Line
-
Advertising Industry & Economy - Natural Calamities A real disaster?
The National Disaster Management Authority (NDMA) arranges and oversees funds for mitigation measure, preparedness and response to huge disasters such as earthquakes, cyclones and the like. How do you think it proposes to go about this onerous task? Seven advertising agencies are making a pitch for their account. That in itself, we guess, is the first step in disaster management. The second step is realised when you note that all releases will be made by DAVP. The grand finale, of course, would be in the advertising itself. Evidently, the brief is to create social awareness about the cyclones that plague the coastal areas of Andhra Pradesh, Tamil Nadu, Gujarat and Orissa. Pardon our deficient grey cells, but we do not quite understand the brief. We would have thought that with the dreadful regularity with which death stalks these coastal areas they would have all the awareness they would ever need. Yet, let's just say we are dying to see the advertisements.
Victoria
More Stories on : Advertising | Natural Calamities
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2006, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|