BRAND LINE
PROMOTIONS & OFFERS
The burden of loyalty
Loyalty programmes often stagnate because of poor planning, and the rewards being seen as insufficient, inflexible or insignificant. How are marketers addressing these concerns?
More
RETAILING
Food for thought
Food Forum India 2008, held in Mumbai last week, focused on retail in the food and grocery segment.
More
Twelve years on
BrandLine begins a three-part series on the impact of supermarket retail based on research by KiranaFirst.
More
BRANDING
Cricket break in between commercials
Rejuvenation is a vital part of branding. Brands have to constantly monitor themselves and stay away from an ad overkill.
More
BRANDS
It’s all about the brand!
Whether it’s the teams of the Indian Premier League or the airport which provides the city positive strokes, it’s the brand story that counts.
More
BOOKS
Takeover tales
An extract from the book ‘Cold Steel’ on Lakshmi Mittal and his battle for Arcelor…
More
Loyalty does not automatically ensure profitability bookmark
Neil Kinnock’s quote - that loyalty is a fine quality, but in excess it fills political graveyards - may well apply to marketing too. “In spite of the overwhelming presence of loyalty programmes in virtually every industry, firms ...
More
Protecting consumers through protection
One of the research essays in International Trade and Economic Development edited by Sugata Marjit ( www.oup.com) is titled ‘Protecting Consumers Through Protection: The Role of ...
More
Effective promotion
Trade shows are a powerful medium because they touch all the five senses, says Syed Zakir Ahmed, CMD of ZAK Trade Fairs and Exhibitions. And, as a promotional method, trade shows are “the most effective as you can measure your returns ...
More
NEW PRODUCTS & SERVICES
Skin food
Oriflame has introduced the New Lift Expert range which claims to help re-sculpt facial contours, smoothen deep wrinkles and leave skin looking visibly lifted. The range consists of a day cream which comes in a 50 ml pack and is priced at Rs ...
More
Summer bonanza
Funskool India has launched an assortment of toys across diverse categories, from creative products like Make Your Clock to a constructing toy like Clipo Animals and a variety of other games. These toys are available from Rs 75 onwards for ...
More
Pixel perfect
Logitech has launched QuickCam Connect Webcam and QuickCam Communicate Deluxe Webcam. The former is meant to provide high-quality video and echo-free, lifelike conversations, while the latter claims to provide sharp and vibrant images in any ...
More
For the babes
Portico New York has tied up with Cartoon Network to launch the Powerpuff Girls’ Kids’ Bed and Bath collection. The collection includes bed sheets, towels and cushions. The prices range from Rs 279 for a bath towel to Rs 2,599 for a ...
More
New collection
Fastrack has launched its summer ’08 range of watches and sunglasses. They are described as being atypical renditions of the international trends of light gold and rose gold plating. The collection comprises 20 new watches both for ...
More
Advt Links:
•
Hotels online buchen
•
Stadtindex
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds