The Hindu Business Line : Monday, July 28, 2003

Stock market tips for dummies
I AM A new entrant to the capital market. I am bursting with a lot of questions relating to capital market like why both NSE and BSE, what is PE, EPS, and so on? - Thiagarajan, e-mail Perhaps your interest in the capital market has been ... More

Playing the ad game for sports goods
THE owner of Metro Sports wishes to determine how many advertisements to place in the selected three monthly magazines — A, B and C. His objective is to advertise in such a way that total exposure in principal ... More

MANAGEMENT

What do you do if your auditors sleep like tenured profs?
Thursday 5 a.m. And the ring of the long-distance call almost threw me out of bed. "Hello," I said, with a sleepy voice, managing to stumble and pick up the handset. "Many happy returns of the day," said my friend Vivek from Shimla. "Hey, ... More

BOOKS

Know the secrets of top consultants
CONSULTANTS come to sit by your side when you have a problem and when you can afford them. As in the case of going to specialist surgeons, a measure of how serious you are in sorting out your problems is the fee you pay ... More

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