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To hike output, launch top brands

MUMBAI: World’s second largest razor blade manufacturer SuperMax will scale up India operations by doubling production and unveiling its global brands here.

SuperMax, whose India business is run by R K Malhotra-led Vidyut Metallics, has a 60 per cent market share in the country by volume and is confident of increasing it further through new business strategies.

“We currently hold a market share of 60 per cent by volume. We are confident that the introduction of a new range of products here will have a significant impact on the market scenario,” Mr Malhotra said.

As part of the expansion plans, SuperMax would ramp up production capacities at Thane (near Mumbai) and Hyderabad facilities next fiscal.

“We are currently enhancing our production capacities both in Thane and Hyderabad factories and planning to double the production in the next financial year as the demand currently exceeds supply,” he said.

At present, the two facilities produce above one crore units per day. - PTI

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