The Hindu Business Line : BenQ India hoping to achieve $100 m revenue by ‘10

CHENNAI: Taiwan-based digital device maker BenQ India is hoping to achieve revenues of $80-100 million by 2010, a top company official said on Wednesday.

The company achieved a turnover of $25 million in 2008 and aims to achieve $40 million by this year end. “By 2010, we are expecting to reach $80-100 million”, BenQ India Director Mr Max Hsu said.

He said for this purpose the company has proposed to increase its dealership networks and also to set up more 'shop-in-shops' in the country as part of building up their brand. “It will be a small place inside a shop where our products will be displayed. About 75 shop-in-shops are proposed to be set up this year and by next year about 200,” he said.

The company had signed an agreement with Redington India for distribution about four months back and before that they had agreements with Neoteric for distribution of products. The company had a market share of 15 per cent overall in the LCD monitor mark et (in India), he said.

The company, which made its foray into consumer electronic segment in India on August 27 this year, currently offers various products, including LCD television sets, lap tops, all-in-one personal computers and mini-projectors. - PTI

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