The Hindu Business Line : Rel Media World targets rural markets

MUMBAI: Anil Dhirubhai Ambani Group company Reliance Media World on Wednesday said it will launch a new business unit - Big Rural - to provide brands an inroad into rural markets.

Big Rural is an attempt to reach out to rural markets and offer marketers activation solutions backed by the radio support of the wide network of BIG 92.7 FM, the ADAG firm said in a statement to the Bombay Stock Exchange (BSE).

Big Rural will offer clients rural solutions in different areas, including farm products (seeds, pesticides, tractors), FMCG brands and banking and financial services.

The new business unit “will give brands inroads into lakhs of villages across the country,” the company said.

“Given our already existent network through the radio platform of BIG 92.7 FM, Big Rural offers unmatchable reach across India, reaching out to 52,000 villages with its very own local and trained personnel,” the company’s Head of Allied Businesses Rabe T Iyer said.

Apart from Big 92.7 FM, Reliance Media World’s allied businesses include Big Street, Big Digital, Big Reach, Big Events, Big Live and Big Rural.

Shares of Reliance Media World closed at Rs 90.90, higher by 1.28 per cent from its previous close on the BSE. - PTI

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