The Hindu Business Line : Tata Motors to do market study on electric Indica

NEW DELHI: Tata Motors on Tuesday said it will start a feasibility study for introducing the electric version of its compact car Indica in the domestic market.

The company is currently developing the electric version of Indica with a Norway-based firm for launching it in the European market by 2011.

The Tata Motors Managing Director (India Operation), Mr Prakash M. Telang, said the company would study the market demand in the country before launching the electric Indica.

“Not at the moment. We will start (the feasibility study) closer to when we have the product ready. We will do it from next year,’’ he said when asked if the company has initiated the market study.

Introducing the car in India would depend on the cost factor as it is a price sensitive market.

“We have to look into the cost equation in India. We have to see the market demand as it will be an expensive vehicle...Electricity is also not easily available in the country,’’ Mr Telang told reporters here.

The company had showcased the electric Indica at SIAM (Society of Indian Automobile Manufacturers) annual convention in 2008, followed by its preview at Geneva Motor show this year. — PTI

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