• Corporate
• Markets
• Info-Tech
• Marketing
• Money & Banking
• Agri-Biz & Commodities
• Industry & Economy
• Logistics
• Government
• Opinion
• Corporate Results
• Columns
• States
• Web Extras
• Index

• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Brand Quest
• The New Manager
• BL Club
• Smartbuy
• Books
• Gallery

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

• Rates

• Ports

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth
• Events 2007

Subscription

• Business Line

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

MUMBAI: Premier Ltd (formerly known as Premier Automobiles Ltd) has re-entered the passenger vehicle market with a compact sports utility vehicle RIO to cater to mid-size passenger cars and larger utility vehicles segments.

RIO is powered by Premier’s 1489 cc turbo diesel engine based on Peugeot technology delivering close to 65 BHP and a fuel efficiency of about 16 km per litre.

The vehicle, based on a Daihatsu model, will be sourced from China through a component supply agreement with Zotye Group that sells close to 100,000 units per annum from its Shanghai plant.

Premier will assemble the RIO at its Pune plant and sell it through its dealer network in a phased manner starting with West and South India.

The RIO will be available in 3 versions with the base model priced at about Rs 5.25 lakh and the deluxe model at Rs 6 lakh, ex-showroom Pune. — Our Bureau

Prev: Rupee weak
Next: Videocon Industries to consider rights issue

Copyright copy; 2009, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line