The Hindu Business Line : British Airways' social media portal to help travellers

MUMBAI: UK's premier air-carrier, British Airways, has launched its social media site, Metrotwin Mumbai, to link Mumbai with London and help travellers find their home from home in Mumbai and London, with recommendations from expert bloggers and local co mmunities.

The portal aims to bring together the best of both cities and remind travellers to Mumbai or London of the similarities between the two places, a release issued here on Friday said. Metrowin Mumbai was launched in September and during the first two weeks of October attracted more than 1,500 visitors, the release said.

The social media portal has also signed up some of India's most prominent bloggers. Mumbai is the second city to join the Metrotwin family. As with Metrotwin.com which links London and New York, Metrotwin Mumbai will allow users to experience life like a real Mumbaikar would by blogging on the best places to go, things to do and to absorb the real indigenous culture of London and Mumbai, the release said.

Mumbai and London may be on the other side of the world from each other but have many things in common-the love of great food, fashion and entertainment are the obvious ones,” British Airways Regional Commercial Manager, South Asia, Judy Jarvis, said. - PTI

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