The Hindu Business Line : Coca-Cola sued over 'VitaminWater'

MIAMI: Coca-Cola Co, the world's biggest beverage maker, has been sued by a Washington-based nutrition advocacy group over what it called “deceptive and unsubstantiated'' claims about its drink VitaminWater.

The soft-drink giant, however, described the lawsuit as ridiculous. Accusing the company of deceiving consumers into believing that VitaminWater provides remarkable health benefits by marketing, advertising and labeling the VitaminWater flavours with na mes, including 'defense', 'rescue' and 'energy', the Centre for Science in the Public Interest (CSPI) said the drink was basically sugar water.

“Coke fears, probably correctly, that they will sell less soda as Americans become increasingly concerned with obesity, diabetes, and other conditions linked to diets too high in sugar. VitaminWater is Coke's attempt to dress up soda in a physician's whi te coat. “Underneath, it is still sugar water, albeit sugar water that costs about ten bucks a gallon,'' CSPI litigation director Steve Gardner said.

However, describing the lawsuit as publicity stunt, the beverage giant said: “Filing a lawsuit is an opportunistic PR stunt. This is not about protecting the public interest. This is about grandstanding at a time when CSPI is receiving very little attent ion.''

Coca-Cola bought Glaceau's VitaminWater for $4.1 billion in June 2007. The same year, Coke acknowledged the Securities and Exchange Commission that “obesity and other health concerns may reduce demand for some of [its] products,'' and that “increasing p ublic awareness'' about health experts' concerns over sugar-sweetened beverage could affect the company's profitability, CSPI claimed. - PTI

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