The Hindu Business Line : NCAER launches consumer research centre

NEW DELHI: National Council for Applied Economic Research (NCAER) on Wednesday set up a research centre to disseminate consumer knowledge, which would help plan business strategies and develop better public policies.

"The first members of the centre includes ICICI, Hindustan Unilever, Nokia and McKinsey & Company-- all well known for their understanding of our consumer and consumer markets, as well as for their contributions to knowledge and capacity-building," NCAER said in a release here today.

"One of the first activities of the centre will be to undertake the next round of the National Survey on Household Incomes and Expenditure Survey, with an expanded scope in terms of content and coverage. The centre intends to launch it next month," Rajes h Shukla, Senior Faculty Member and Chief Statistician of NCAER, said in the statement.

Mr Shukla further said the survey would canvass over 1,20,000 households spanning both rural and urban markets. - PTI

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