The Hindu Business Line : Lawson Software launches India office

BANGALORE: Lawson Software, global provider of Enterprise Resources Planning (ERP) solutions and applications, on Monday announced its expansion into the South Asia market with the opening of a new office in India.

The opening of the new office in New Delhi is part of the firm's business strategy to expand its presence in the region and attract additional regional partners here, Mr Harry Debes, President, CEO, Lawson Software said.

The St Paul, Minnesota-based company which has 4000 customers globally and serving customers in India and Sri Lanka through partnerships with Symphony Services and ETP International, plans to draw on the expertise of more local partners and provide sales and marketing support via its new office in India, he said.

The new office will bring Lawson and its industry-specific enterprise software closer to customers in Asia South, particularly mid-tier companies, including those in food and beverage, fashion and distribution industries, he said.

Lawson has more than 400 customers in Asia and is planning to expand its customer base in the growing economies of South Asia region, including Sri Lanka, Bangladesh and Pakistan.

Lawson plans to focus on development and go-to-market efforts in the firm's targeted markets, he said, adding that the firm was focusing on key verticals such as healthcare, fashion, distribution, food and beverage, manufacturing.

The company was now also developing another key vertical in the human capital management sector. Lawson currently has 60 per cent market share in the US in the healthcare vertical vis a vis Oracle and SAP, which have four per cent share in this vertical. The ERP market was $6 billion and growing at six to seven per cent. - PTI

Prev: Govt unlikely to relax ECB norms
Next: Central Bank hikes BPLR

Business Line | NUS Index |