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HYDERABAD: Godrej Consumer Products (GCPL) on Tuesday launched new Cinthol range of soap, talc and deodorant with Bollywood actor Hrithik Roshan as its new brand ambassador.

Cinthol now offers a range of soaps, talc and deo sprays in three exciting fragrance - Classic, Cologne and Sport - in a trendy new packaging. It also offers Cinthol fresh soap and Cinthol regular soap in new packaging. Speaking at the launch, Mr R K Sin ha, COO Operations and Marketing, GCPL, said, "the new Cinthol range is a result of research with consumers and stands for confidence of achievers who constantly strive to realise their aspirations without stopping".

"Hrithik Roshan, with his boundless energy and passion to excel, was our obvious and most appropriate choice for Brand Ambassador. He exudes confidence and doesn't stop till he meets the high benchmarks he sets for himself," Mr Sinha said.

The actor, who was not present at the press conference, through a video message said, "it's an honour for me to be associated with a brand like Cinthol which has such a strong legacy". - PTI

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