Business Daily from THE HINDU group of publications
Thursday, March 5, 2009
ePaper | Mobile/PDA Version | Audio | Blogs

News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Subscription

Group Sites

Update at 1700 hrs (IST)


Marketing
Mahindra Renault launches ‘Logan Edge Connect’

CHANDIGARH: Mahindra Renault, the joint venture between Mahindra & Mahindra and French carmaker Renault on Thursday launched the new variant of 'Logan Edge Connect' here eyeing to increase the sales volume of its Logan variant by 15-20 per cent during th e next fiscal.

“Logan Edge Connect is an extension of Logan Edge brand and its new features are developed on the basis on evolving customer needs,” Mahindra & Mahindra General Manager, Mr Gaurav Saxena said here.

The four new models of Logan Edge Connect are available in the ex-showroom price range of Rs 5,45,928 and Rs 7,40,628, he informed. The car was unveiled by actor Kunal Kapoor, the brand ambassador for Logan.

With the new model, Logan is now available in 13 variants. Fitted with high-end music system, the car would also have integrated hands free telephony system allowing the driver to conveniently operate mobile phone from anywhere within the car.

“Hands free option was earlier available in high-end models but we have introduced this facility in the C-segment car for the convenience of customers,” he said.

The car is also equipped with advanced Driver Information System (DIS), aimed at providing useful data such as fuel consumption, average speed and duration for which fuel is likely to last, he said. - PTI

Prev: RBI cancels licence of co-op bank


Business Line | NUS Index |



Related Topics
Advertising
Awards & Honours
Brands
Channels and Franchises
Customer Relationship Management
Direct Marketing
IPR
Market Shares
Marketing Research
New Products & Services
Online Marketing
People
Promotions & Offers
Retailing
Rural Marketing
Standards & Benchmarks
Strategy
Trends



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright copy; 2009, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line