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Marketing
M&M launches Scorpio variant

MUMBAI: Auto major Mahindra & Mahindra on Friday launched its sports utility vehicle 'New Mighty Muscular Scorpio' at a price range of Rs 7.21 lakh to Rs 9.2 lakh.

“The Scorpio's strong value proposition lies in versatility, its ability to morph and mould itself according to the changing template of customer needs. The new Scorpio will further enhance our domination of the UV market,” Mahindra & Mahindra Automotive Sector President, Mr Pawan Goenka said.

The Scorpio features the technologically advanced mHawk engine and also incorporates micro hybrid technology and this variant look is now available across all variants, the company said in a filing to the Bombay Stock Exchange.

The price range is Rs 7.21 lakh (LX) to Rs 9.2 lakh (VLX) ex-showroom Delhi, post significant price reductions ranging from Rs 34,000 to Rs 70,000.

“Mahindra's ingenious approach to driving efficiencies and costs has enabled us to provide additional customer value up to Rs 70,000. The new Scorpio has the ability to expand the market and appeal to a new set of customers,” Mahindra & Mahindra Automoti ve Sector Chief of Operations, Mr Rajesh Jejurikar said.

The company said the powerful and highly successful 2.2 litre advanced mHawk engine is now available on the Scorpio LX, SLE and VLX. - PTI

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