Business Daily from THE HINDU group of publications
Thursday, July 10, 2008 ePaper | Mobile/PDA Version
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Business Daily from THE HINDU group of publications Thursday, July 10, 2008 ePaper | Mobile/PDA Version |
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Update at 1730 hrs (IST)
Marketing TataSky ropes in Aamir Khan as brand ambassador NEW DELHI: Direct-to-Home operator TataSky has roped in Bollywood actor Aamir Khan as its brand ambassador. Aamir Khan would feature in all TataSky brand and product communication, including advertisements in TV, print and radio, the DTH operator said in a statement on Thursday. Interestingly, TataSky's main rival Dish TV has Shah Rukh Khan as its brand ambassador. Speaking on Aamir's association with the group, TataSky CEO and Managing Director Mr Vikram Kaushik said that the Bollywood star perfectly fits with the brand. “As our brand ambassador, he will be instrumental in communicating the benefits of TataSky to consumers across the country,” Mr Kaushik said. TataSky is the second largest DTH service provider, with a subscriber base of two million. - PTI
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