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Marketing
Bajaj to launch new bike next week

NEW DELHI: Aiming to boost its sagging sales, two-wheeler maker Bajaj Auto on Monday said it plans to launch a new 135 cc sports-commuter motorcycle, expected to be priced at around Rs 45,000, next week, to be followed by two more models in April and Jul y.

The company said in a statement an all new sports commuter motorcycle, the Bajaj XCD 135 DTS-Si, will be launched on January 21.

“Bajaj Auto has a very strong position in the entry segment and the premium segment of the motorcycle market. With the launch of the Bajaj XCD 135 DTS-Si and two more new products in April and July, we aim to garner a strong position in the value segment ,” Bajaj Auto General Manager, Mr Amit Nandi said.

The bike powered by a 135 cc engine will be priced approximately at Rs 45,000 ex-showroom, it said. Bajaj Auto has been hit hard by the demand slump in two-wheeler market and reported a 55.39 per cent decline in December 2008 bike sales at 61,546 units a s against 1,37,980 units in the same month previous year. - PTI

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