Financial Daily from THE HINDU group of publications
Wednesday, April 13, 2005
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Financial Daily from THE HINDU group of publications Wednesday, April 13, 2005 |
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News Update as at 17.00 hrs (IST)
Marketing NEW DELHI: Food and beverage marketing and promotion board of France, Sopexa on Wednesday launched its India operations with the opening of its office here. "We would be doing marketing and communication campaigns for French food and drinks to set up French Image campaigns with French companies in India," Sopexa Director General Adjoint Jean-Noel Bosse said. The board has planned events across India, including the celebration of the global event "L'Aperitif a la francaise", collating participation of French companies in trade shows and inviting French experts to conduct training sessions on French products f or trade, he said. Mr Bosse said Sopexa has been involved in marketing of French wines, cheese and apples in India. Sopexa will be represented in India by Ritu Overseas. This will be its 40th office abroad and 34th country of operation outside France. - PTI
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