The Hindu Business Line : Amara Raja to install 500 'powerzones' before fiscal end

TIRUCHIRAPPALLI: Amara Raja Batteries (ARBL), an Amara Raja-Johnson Controls company engaged in the manufacture of storage batteries, would install 500 'powerzones' before end of this fiscal.

"Powerzone is one-stop shop for power solutions for rural and semi-urban markets and already over 100 shops have been installed in the country and before this year end, it would be exceeding 500," said the ARBL National Manager Mr Paul Vasanth Kumar. The company is also aiming at having at least one powerzone in every taluk headquarters across the country in the next two years, he said on the sidelines of opening a powerzone at Thuraiyur near here.

The powerzone network of stores is a franchisee model offering a ready-to-roll package business fully supported by the company through investment in IT infrastructure, product and brand building, while the local business partner would bring in internal i nfrastructure and product investment.

The one-stop shop would offer a plethora of products of global quality at local prices, right from automotive batteries, tractor batteries, home UPS and two-wheeler batteries from the House of Amara Raja. Johnson Controls, a collaborator of ARBL with equ ity of 26 per cent in the corporate, has recorded sales of $34.6 billion in 2007, Mr Jaydev Galla, Managing Director of the company, said in a statement. - PTI

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