The Hindu Business Line : Horlicks picks Darsheel Safari as brand ambassador

NEW DELHI: Nutritional product manufacturer GlaxoSmithKline Consumer Healthcare (GSKCH) Ltd on Friday roped in 'Tare Zameen Par' fame child actor, Darsheel Safari, as its brand ambassador for its healthdrink Horlicks.

The company is looking to ride on the popularity of the child artist, who captured the imagination of many with his superlative performance in the Aamir Khan-directed film.

GSKCH, however, is tight-lipped as to how much the company could cash in on the popularity of its new brand ambassador. GlaxoSmithKline Consumer Healthcare General Manager Mr Sumeet Saluja declined to comment on any query related to the brand building e xercise and the expected growth of Horlicks. He, however, said due to rising commodity prices the company has increased prices of its products by four per cent in January, Mr Saluja said.

"Yes, commodity prices are rising. We are managing the price impact right now. But, I cannot say about the future whether we will further increase the prices or not," he added.

GSKCH is an associate of the UK-based GlaxoSmithKline Plc and has manufacturing plants in Nabha, Rajahmundry and Sonepat with a workforce of about 2,700 people. It also manufactures and markets other drinks like Boost, Viva and Maltova. - PTI

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