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Business Daily from THE HINDU group of publications Friday, August 21, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Update at 1800 hrs (IST)
Marketing Sanjeev Kapoor launches cookware range through new show NEW DELHI: Celebrity chef Mr Sanjeev Kapoor on Friday launched a range of cookware and kitchen accessories, which will be sold through TV channel HomeShop 18. The 'Wonderchef' range of bakeware and non-stick utensils will be used on a new cookery show to be aired on the channel from September. “Homemakers are very conscious about the design and utility of the cookware and appliances they use, and Wonderchef's contemporary range keeps both these facets in mind,” said the chef, who became a household name after the success of the 'Khana Khazaana' show. The non-stick kitchen ware range, which includes frypans, woks, tawas and pans with glass steamers, is available in sets costing Rs 2,300 onwards. “Our demonstration based show format makes Homeshop18 an ideal platform for Wonderchef to showcase the qual ity, technology and design of its product range to a vast audience,” said HomeShop18 CEO Mr Sundeep Malhotra. - PTI
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