The Hindu Business Line : PepsiCo plans to expand FritoLay's portfolio

NEW DELHI: PepsiCo India's food division FritoLay on Friday said it will increase its product portfolio in snacks and healthy-food category as part of its plan to grow in the Indian market.

The company today announced the roll-out of its first wheat-based product of its snack brand, 'Kurkure Desi Beats' complimented by a 360 º communication campaign featuring brand ambassador Kareena Kapoor.

“You will see a lot of other products coming from us and also expect more innovations. We are happy with the way Kurkure is growing in the market and we want to provide more choice to the consumers,” PepsiCo India Holdings (FritoLay Division) Executive V ice-President, Mr Vidhur Vyas said.

He, however, refused to give details about the number and types of new products likely to come from the company.

“We have just introduced 'Crunchy Wheat', the latest variety from the Kurkure Desi Beats portfolio and the first wheat-based product from the company. The new snack comes with a combination of lime flavour which is a completely new innovation,” Mr Vyas s aid.

This new launch comes on the heels of the introduction of three 'region-specific flavours' in as many months designed specifically to “cater with the tastes and nuances of consumers in particular regions.” - PTI

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