Business Daily from THE HINDU group of publications
Tuesday, September 29, 2009
ePaper | Mobile/PDA Version | Audio | Blogs

News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Subscription

Group Sites

Update at 1640 hrs (IST)


Marketing
Bose may launch new headphones, sound effect devices

NEW DELHI: Audio system manufacturer Bose on Tuesday said it is looking at introducing more products in the headphone and sound effect devices category from its global portfolio in the future.

The company, which today launched 'Sound Dock 10' digital music system, is also providing special offers across all the categories to gain from buying sentiments during the festive season.

“Bose has done US-centric launch of products in the headphone and sound-links category. As and when the products are launched outside the US, we will bring in India as well,'' Bose Corporation India Private Ltd General Manager Ratish Pandey told PTI. He , however, declined to give a time frame as to when the company will be launching it in the country. Talking about the new product launched today, Pandey said,

“SoundDock 10 system is for people who want the sound quality of a primary music system for iPod or iPhone.'' Priced at Rs 40,380, the music system will be available in the market from this month onward.

“We are also giving a lot of special offers across all the categories. We are hopeful about it,'' Pandey added. - PTI

Prev: RBI undecided on easing monetary policies
Next: Goa minister interrogated in extortion case


Business Line | NUS Index |



Related Topics
Advertising
Awards & Honours
Brands
Channels and Franchises
Customer Relationship Management
Direct Marketing
IPR
Market Shares
Marketing Research
New Products & Services
Online Marketing
People
Promotions & Offers
Retailing
Rural Marketing
Standards & Benchmarks
Strategy
Trends



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright copy; 2009, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line