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Marketing
Videocon drops Dravid, Dhoni from ads; but contract still on

NEW DELHI: Consumer durables major Videocon said on Thursday that it would pull off advertisements featuring Indian skipper Rahul Dravid and stumper Mahendra Singh Dhoni to save damage to the brand in the face of India's disappointing show at the cricket World Cup.

"We have not withdrawn the contract with Dhoni and Dravid, but we have decided to take a backseat and withdraw some of the advertisement insertions featuring the cricketers considering the public hue and cry against them,'' Videocon Industries Chairman a nd Managing Director, Mr Venugopal Dhoot told PTI.

Also, advertisers have been haggling with broadcaster Sony, which holds the rights to telecast World Cup matches in India, to renegotiate ad rates owing to fall in viewership following India's ouster. - PTI

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