Business Wire IndiaOur new ad campaign is a true reflection of the personality of our highly talented actor/ director brand ambassador, Kalki Koechlin’s whose ahead-of-her-times, liberated, and experimental nature allows us to honestly address issues that lie at the heart of every society struggling to modernize. IICE Vodka celebrates the ‘I’, i.e. the individual and promotes being yourself, and living your life your way, making your own choices and always being fearless to face the future. Through these ads we’re trying to change the rhetoric that is generally employed by our segment. First by drawing attention to bold but relevant subject matter and secondly to the current law that bans liquor companies from advertising liquorRoshini Sanah JaiswalChief Restructuring Officer at Jagatjit industries.‘Bare it All’‘Undress the Orange’‘Bite the Apple’‘Feel the burn’Kalki KoechlinThere is a need to address issues head on if we wish to see a change. IICE Vodka’s bold, quirky, fearless and ready to face the future brand position is well articulated in these campaigns. I believe the brand will build a lot of loyalists among its consumers and I am excited to be part of this journeyAbout IICE Vodka About Jagatjit Industries ​ About Kalki Koechlin
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