Ropes in Sanjeev Kapoor, Rajshri Food and India’s top celebrity chefs to curate the digital food experience
SonyLIV’s 4000 hours of exclusive food content to double within the next 12 months
Comments:Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN):“With the introduction of the food genre, SonyLIV is committed to engaging its viewers with the best of world cuisine curated by top celebrity chefs. We have displayed our pioneering edge by being the first OTT platform in India to introduce the category of food. Not only that, we are committed to doubling our repertoire of exclusive food content from 4000 hours to over 8000 hours over the next 12 months. Food is going to be a major genre on SonyLIV going forward, in addition to entertainment and sports.”Sanjeev Kapoor, Celebrity Chef:“Via this association with SonyLIV, I hope to repeat the same success in a new digital world. SonyLIV’s massive user base further inspires me to dig deep into the vast culinary world and continue to bring newer, mouth-watering dishes to millions of devoted users of the platform. Experimentation and innovation are the key pillars for any chef and we will display the best that world cuisine has to offer. India is a food-loving country and this free service from SonyLIV is bound to attract a large viewer population of foodies and food-enthusiasts.”Neha Barjatya, Trustee, Rajshri Foundation:“It gives us great pleasure to partner with SonyLIV for Rajshri Food, one of India's largest food channels on YouTube with more than 800 pure veg recipes. Over the years, Rajshri Food has pioneered a wide array of innovative content and formats in bringing the joy of vegetarian Indian cooking to a global audience. Food, they say, is the ingredient that binds us together. The SonyLIV-Rajshri Food partnership will make that bond stronger. Combining innovation with savvy marketing, SonyLIV has built an amazing industry-leading entertainment platform in just a few years. This association will add to the richness of content available on SonyLIV, and enables Rajshri Food to reach food lovers on a screen closest to them.”About SonyLIV:
About Sony Pictures Networks India (SPN):
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Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.