Advertising & Marketing

The flavour of shopping
When Radhika Poddar decided to start Cinnamon, a lifestyle products store in Bangalore, she may have had several apprehensions; but she was sure of one thing -- that the store would offer an ambience of ease and comfort to the shopper. ``That's why we ha
ve not cluttered the store,'' explains Radhika.
Consumer Notes
Connected by rights
Every year, March 15 is celebrated as World Consumer Rights Day.
Corporate
Beyond core business
This may be the era of a knowledge-based economy in which e-commerce and new technologies are creating waves. But another trend has also been noticed -- that of corporates distributing some of their gains among the less-privileged.
Health
Enough is enough
If Old Man West is all agog about Rupert `Media' Murdoch's sudden switch-around from a rotund 68-year-old to a sprightly 48-something, Inscrutable Man East just smiles knowingly. After all, the timeless East has its cultural diet of ageless yogis with sk
in as fresh as a baby's -- bristling beards notwithstanding. For, much like the portly bania advised by his guruji to ``daily climb a hill, live off fresh fruits and water from the streams'' to return rejuvenated, Murdoch struck gold -- that even Midas w
ould have envied -- at the University of California, Los Angeles (UCLA).
Information Technology

Kids love to byte
* Bill Gates says he started using a computer when he was 10 years old. Today he is the richest man in the world.
That's e-ducation!
``Never ask your Dad to help you with a math problem. It will turn out to be a three-hour lesson.'' Words of wisdom from eight-year-old Arianna, a student at The Fourth R. Twelve-year-old Kavita displays keen insight as she writes: ``When your Mom's on a
diet, don't eat chocolate in front of her.''
Miscellaneous

Old was truly gold
Theirs is a livelihood as precious as the fine metal in their hands. With every moulded shape in gold, with every delicate tap of the chisel, with every twist of the tweezer, with every curve of a link in a chain, a story of skilled generations unfolds o
ff Avenue Road in the crowded, pulsating heart of Bangalore.
Telecommunications
A Hallmark event
There was much excitement in jaded Mumbai the other day; Jason Scott Lee was in town and Hallmark Entertainment Network had organised a special evening for him, complete with an interviewer trying very hard to sound like a genie.
Travel & Places

Holiday in Rishikesh
Who says Rishikesh is solely for the pilgrim? It's for the aesthete, the nature-lover, the painter, poet -- even the sportsman. We talk so much of Shimla, Mussoorie, Ooty and Kodaikanal. Why not Rishikesh? The surrounding hills, the Himalayas in the back
ground and most important, the Ganga follows you round and round. And unlike its brown and muddied appearance in Varanasi, the Ganga in Rishikesh is the way it was meant to be -- pure, translucent, inspiring, almost beatific. You don't have to be a pilgr
im to feel this emotion.
A flower in its cap
Less than an hour's drive from Amsterdam is an industry that goes about its business without noise or machinery. The Aalsmeer Flower Auction is the largest flower auction in the world -- a marvel for tourists who flock here from far and wide.
The Venice of America
Upcountry New York, I mean the State of New York, is one of the most scenic places in the US. And one of the lesser-known of its splendid sights is the Thousand Islands -- a spectacular combination of thousands of beautiful islands, cute villas, quaint c
hurches and other similar attractions -- all forming a picture-perfect setting.