Book Review
Shake well before serving?
The book: Shock Marketing -- Advertising, Influence & Family Values

Too many targets
DON'T go either by the title of the book or what the author says on its jacket because The Success System is not only about providing insights into how an individual can be successful in his chosen field. Instead, the book is a vast account of how the co untry has progressed over the last 50 years, where we have failed as a nation, and what are the remedial measures needed to correct this.

Know your crises
CRISIS is a Damocles' sword every organisation lives with. The frequency, intensity, duration and repercussion may vary but every organisation perforce faces crisis, counters it and most often recovers from it. The `how' of recovery is rarely explained s atisfactorily. From tactful management to personal charisma, from strategic planning to discrete techniques, from internal balancing to external pressures... the reasons gleaned are many but not one of them is wholly responsible. Of course, the factor of chance, coincidence or luck cannot be denied, but the dynamics of recovery remain in a shroud.

The Customer Service Training Tool Kit
60 Activities for Delivering Super Service to Customers

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