THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications

Wednesday, August 02, 2000

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Marketing

Advertising & Marketing
Resurgent Channel V puts its all on brand
This follows the successful dovetailing over the last three months of the channel's attempt to attract its target audience through a combination of television, Internet and youth joints. By this, the channel has created an effective delivery system down to ground level for its advertisers.

TNT launches rakhi packs
CHENNAI: TNT India, the international express distribution company in India, has launched a Rakhi Bandhan scheme.

Deepak Roy elected CIABC Chairman
CHENNAI: At the recently held AGM of the Confederation of Indian Alcoholic Beverage Companies (CIABC), Mr. Deepak Roy, Managing Director, UDV India Ltd, took over as Chairman from Mr. Vijay K. Rekhi, President of the UB Group Spirits Division, says a pre ss release.

Friendship cards from Archies
CHENNAI: Archies Greetings & Gifts Ltd (AG&G) has brought out a range of cards and gifts for Friendship Day, which falls on August 6.

Emami to launch pain balm -- To counter Amrutanjan in TN
THE Calcutta-based FMCG company, Emami, will soon be launching the Menthol Plus Pain Balm, Mr. Mohan Goenka, Director, Emami Group, said.



FedEx floats privilege club for loyal customers
FEDERAL Express, along with Citibank, today announced the formation of FedEx Purple Club, a privileges and rewards programme for loyal FedEx customers.


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