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Dr Reddy's unveils new corporate identity

C.R. Sukumar

MUMBAI, April 27

DR Reddy's Laboratories Ltd (DRL), which recently tapped the overseas capital market with its American Depository Shares (ADS) offering and got listed on the New York Stock Exchange (NYSE), has unveiled its new corporate identity and philosophy -- Life, Research, Hope.

Speaking on the occasion, the DRL Chairman, Dr K. Anji Reddy, said the new identity highlights the company's ethos -- a caring organisation that leverages its expertise in research for a healthier life.

Addressing a gathering of representatives of financial institutions, banks, financial intermediaries, major customers, analysts and journalists, Dr Reddy said the Indian healthcare would take on global dimensions in the years to come.

``It is time for the industry to realign focus on innovative research and development to provide affordable life saving drugs. We are pushing limits to pioneer new drugs that the world needs to heal and renew hope in life. We are all set to spread our wi ngs further and touch more lives across the globe'', Dr Reddy said.

Unveiling the DRL's new corporate identity, the Director-General of Council of Scientific & Industrial Research (CSIR), Dr Raghunath A. Mashelkar, stressed the need for innovative and original research that would positively impact human life.

The DRL Managing Director and Chief Operating Officer, Mr K. Satish Reddy, said the new identity showcases the company's thought process that envisions a future where DRL straddles the global market as a discovery-based entity, powered by innovative rese arch & development.