Book Review
Reshaping Communications
TODAY, the new information and communication technologies are restructuring our economy, as well as radically changing the social and cultural fabric of our industrial world. Drawing on a range of disciplinary perspectives and original empirical research , the author critically interrogates many of the prevailing ideas concerning new communication technologies, the new economy and an emerging `information society'. He advances an alternative and more grounded account of the complex interplay between the new technology and contemporary changes in the social and communications environment.

Knowing the public mind
Researching the Public Opinion Environment Theories and Methods

When change happens
WE are at the cross roads. The path of change and reform that we have chosen is at a crucial stage. Though some claim that they are irreversible, there is a lurking fear in the minds of management experts that more damage could be done by choosing to kee p quiet than by slowing down the process.

Media trends
TELEVISION and broadcasting typifies the visible, change-driven face of the communications revolution. For five decades now, that has been reason for this media to fall under the incisive scrutiny of media academics and experts. The phenomenal growth of television is a key catalyst in the formation of the global community that is linked by the media today.

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