Book Review
IT's here to stay
``A Web site was the digital equivalent of a visiting card.''
Working with change
Liberalisation and globalisation that have caused changes in attitudes and aspirations of employees, have also created neo-challenges. There are perceptible changes in the areas of job design, evaluation and enrichment of both blue and white-collar emplo
yees, motivation and empowerment of the workforce and leadership. These challenges are manifested through advanced manufacturing technologies, increased competition, and the emerging voice of the customer. This requires a clear understanding of individua
l and group behaviour, combined with knowledge of the available tools and techniques for developing a motivated workforce. It also calls for new strategies to effectively deal with the rapidly changing business and technological environment.
The M-Bomb
Simple e-commerce experiments are giving way to highly credible and profitable services that use Internet technologies to unlock the potential of hugely successful brands. But many of the best brands in the world are ill-equipped to face this challenge.
The M-Bomb represents the multi-channel challenge which is forcing businesses to equip themselves and this book gives them the know-how to survive the bomb and also thrive.
CNBC Creating Wealth
This user-friendly guide helps simplify the often confusing world of finance and investing. The book offers a comprehensive introduction to world markets that shows one how to choose and use information and tools currently available for maximum wealth-bu
ilding. Demystifying complex terminology, the book helps one make better investment choices and hone skills that will help one remain secure and be successful in volatile markets.
Breweries
The story of Scotch
Just before the WTO agreement took effect in India, we had a well-known wine taster tell us the do's and don'ts of drinking the bubbly, heady brew. This time we've had a malt specialist journey us through the Scottish highlands, expounding the virtues of
Scotch whisky.
Corporate
They also serve
For 30 years, they have done nothing but manage, negotiate, sell, buy, look for better bottomlines, create equity. They have been the generals of the corporate sector. Today, they are doing the same, but minus the plush ambience of their offices, champag
ne dinners, hi-tech conference rooms and the jetsetting lifestyle that goes with corporate life.
Environment
Lessons from Lahti
Conservation at Lahti started with the lake. When the citizens of this city in Finland realised that the Lake Vesijarvi, on whose bank their city is located, was dying, they started a concerted action on environmental protection and regeneration.
Health
A thought of beauty
Writer Tony De Mello tells the story of Little Fish, keen to explore life, surging into the waves. In search of the Great Ocean, she swims north, south, east, west ... in vain. Finally, she comes upon Big Wise Fish floating serenely, ``Big Wise Fish, may
I ask you something?'' asks Little Fish. ``Sure!'' says Big Wise Fish. ``Can you tell me the way to the Great Ocean?'' asks Little Fish. Replies Big Wise Fish, ``You already are in the Great Ocean''. And Little Fish wails disappointedly. ``But, this is
only water!''
Miscellaneous
Giving films a Midas touch
Director David Dhawan is in the middle of a shoot when I reach him. He asks if I can call back in a couple of hours. This time, the set is too noisy. Half-an-hour later, he is out, in a quieter place, where he can hear me. The conversation is brief, beca
use he has to be back on the set, to call a wrap.
Politics
Innocent victims
Last week, world history took another turn. America was bombed. While it is evident that the maximum destruction took place at the World Trade Center and the Pentagon, sites that symbolised dominance, money and the power of free trade, the horror of it w
as its impact on the innocent civilian population.
Radio/TV
Bonanza for viewers
As the controversy over television rating points rages, and nobody is quite sure who is watching what, there is one segment of viewers that broadcasters can always count upon -- children. According to Christine Leo-Mckerrow, Vice-President, Channel Opera
tions & Brand Management, Nickelodeon Asia, one of the major trends this year is ``giving children more choice and with the increase in adult TV viewing, there will be more for children as well.''
Travel & Places
An annual rendezvous
We left our home in search of a haven.. to build a nest of our own. there is no joy anywhere else. Vedanthangal is our
Steeped in the hills
Shimla, Kulu, Manali, Dharamshala -- these are some of the more popular hill stations of Himachal Pradesh. But there are also the not so popular ones which are nevertheless an excellent choice for a quiet retreat.
Inside bush country
It was a start dominated by contrasts. It isn't often that one sees wild animals literally from the aircraft and along the drive into town. But here we did. And it is not often that one stumbles straight out of bush country, straightaway into an urban ta
ngle of stylish boutiques and boisterous pubs. But here we did.
