THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications

Monday, September 17, 2001

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Variety

Textiles
Sarees are a lady's best friend
IF you thought that the six-yard saree is giving way to denims and tweeds, consider this: The budget on sarees is not likely to be reduced, despite competition from contemporary forms of apparel. Sarees contribute about 44 per cent, in value terms, of th e total spend on women's wear this year.


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