Book Review
Corporate Portals
Revolutionzing Information Access to Increase Productivity and Drive the Bottom Linex
The business of patents
Issues of generation, valuation, protection and exploitation of intellectual property have become critically important around the world, thanks to the expanding frontiers of the global economy and the unleashing of the knowledge economy. Exponential grow
th of scientific knowledge, increasing demands for new forms of intellectual property protection as well as IP-related information will pose a formidable challenge in setting the 21st century IP agenda.
Planning spending
Income and expenditure, actual as well as anticipated, being considered, and suitable adjustments being made as warranted by changing circumstances, would all appear to be a simple routine. Indeed this is largely so in the case of private finance. When i
t comes to the question of a governments finances, major differences set in almost transforming the character of the subject.
Qualitative Methods for Marketplace Research
This book can be used as a textbook for students as well as a refresher for marketing professionals. It provides an introduction to qualitative marketing research, and is generously laced with examples and case studies to illustrate points as well as giv
e the reader a feel for marketing research.
Consumer Notes
Some food for thought
Every time a particular community in India sits to eat a feast, the members recite the above words, holding up a few particles of cooked rice for each statement before beginning on the meal. I believe this is a reminder to anyone who sits down to eat tha
t food is all the above food is life and health, it is also death and disease. The purpose is to remind the eaters to practise moderation in eating.
Corporate
A stronger you
Any managers job comprises of emotional stress and strain arising from situations of authority, leadership, power, interpersonal conflict, meeting targets and deadlines, all within a framework of uncertainty. This is further compounded by the uncertainty
today regarding the economy and the threat of lay-offs looming large on the screen of most managers and software professionals.
Careers at the crossroads?
As for the economic fallout, he feels mainly two-three key players will come up in various sectors. Big mergers will happen and only a couple of companies will be competing with each other in different fields.
Hotels
Stepping into the microwave zone
Ever tried heating some old upma, or a hotdog, on your faithful gas stove? The upma is bound to congeal, even on the non-stickiest of your pans. You might be tempted to add a little water, or some oil, leading to an almost certain loss in flavour, and co
nsistency. As far as the hotdog goes, even the hottest of gas stoves isnt enough to heat it properly. What you are likely to get are blackened edges, and a tepid filling.
Miscellaneous
Impact designs
Ankura Patel is a designer with a difference ... the difference being that she uses colours, shapes, textures and patterns to fashion buildings, not garments. And her clients blue-chip corporates. Her portfolio includes banks, ATMs, hospitals, homes, an
d the upcoming Airoli Railway Station (outer Mumbai).
Plastics
Moulding opinion on plastic
Do not use throw away plastics, Plastics are non-biodegradablex
States
Clicking wildlife
What Karnataka offers adventure-travellers, especially wildlife enthusiasts, is well-known. But what is not really known is the fact that about 80 wildlife photographers have made this State their home.
Travel & Places
Feathered friends get together
Of all the three seasons at the Keoladeo Ghana National Park in Bharatpur, the summer and the rainy seasons are, perhaps, the least-favoured for a visit by the regular tourist. Thats not the keen birdwatchers philosophy though. For, the monsoon in the ju
ngles of Bharatpur, which is the breeding and brooding season for birds, can be an unforgettable experience.
The never-ending bookshelf
Why would a magnificent dreamer named Richard Booth decide to set up the worlds second-hand books capital in a tiny Welsh town on the border with England in 1961? Hay-on-Wye is in mid- Wales, halfway between Bristol and Birmingham and on the road to Irel
and. But the winning argument was its safe distance from the book trade in London.
Carving history in stone
Indian art and architecture, typically, reflects the heritage of great civilisations over time. But the forms of architecture seen in Bhopal, Sanchi, Bhojpur and Bhimbetka are unique in their own way, presenting a fascinating amalgam of scenic beauty and
the associated legends, from even prehistoric times.
A mall for all
Hyderabad is all spruced for its biggest ever tourism event. The Great Mall of Hyderabad takes its cue from the Dubai Shopping Festival. Organised by the Tourism Department of the Government of Andhra Pradesh, the one-month long shopping adventure that s
tarted on October 13, 2001 will go on till November 14, 2001. Accompanying it is a glitzy media campaign that has ensured an all-round awareness.
