The Hindu Business Line : Wednesday, November 03, 2004

AWARDS & HONOURS
Award for GVK One Mall in Hyderabad
HYDERABAD: GVK One Mall has bagged the Franchise India Holdings "Emerging Mall of the year 2004", Award for its layout design, location, retail planning and other features. The award instituted by Franchise India Holdings Ltd. was given ... More

ADVERTISING
Contract floats second agency Core
CONTRACT Advertising has spun off its consulting division - Core, as a separate agency, offering both consultancy and advertising functions. Core, will now work as an independent second agency to take care of conflicting accounts. It will ... More

Star Plus jacks up advertising rates
DIPPING interest in cricket due to India's poor performance, continued high viewership interest for the flagship prime time shows such as Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki and Kasautii Zindagi Ki and the launch of some ... More

Coke slashes adspend by 20 per cent
COLA companies have always followed their own calling, almost never adhering to norms that other fast moving consumer goods (FMCG) companies follow. Whether it be advertising budgets, pricing or marketing initiatives, both Coca-Cola and Pepsi ... More

Godrej plans new ad campaign for security equipment
THE Godrej Group had decided to change one of its ad campaign following protest from milkmen in Mumbai. The ad for its Security Equipments Division featuring a typical north Indian milkman squatting beside a can of milk read: `This man knows ... More

PROMOTIONS & OFFERS
Jet `Check-fare' scheme in 9 more sectors
JET Airways has extended the instant purchase scheme, `Check-fares,' to nine more domestic sectors. In a statement, the airline has said that the scheme was being extended to Jaipur-Delhi, Kochi-Mumbai, Mumbai-Kozhikode-Mumbai, Chennai-Mumbai, ... More

NEW PRODUCTS & SERVICES
Nina Ricci eyes share of high-end fragrance market
THE $100-million Indian fragrance market may seem small compared with the global $2.5-million, but the annual growth rate of 15 per cent makes India a chosen spot for players in the segment. "After Europe, India is seen as an important market ... More

Brand Quest

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