The Hindu Business Line : Thursday, February 17, 2005

New schemes from SBH
HYDERABAD: State Bank of Hyderabad (SBH) has announced the launch of two new schemes - `Grahak Mitra' and `Drop Box Migration'. A bank release said that the objective of `Grahak Mitra' was to help walk-in customers get personal ... More

Star Plus plans fresh series of KBC with Amitabh as host
THE popular game show, Kaun Banega Crorepati (KBC) will be back with Star Plus planning to air a fresh series with double the prize money. While there will be new features, Amitabh Bachchan will be the host again. According to Mr Deepak ... More

INSIGHT

Brand loyalty and marketing strategy
BRAND loyalty in fast moving consumer goods categories is a topical issue, with several brands resorting to price cuts across categories. More importantly, price cuts or sales promotion by themselves do not seem to have done much for ... More

IPR

Matrix Labs gets Rs 75 cr in patent suit settlement
MATRIX Laboratories Ltd has informed the stock exchanges that as a part payment towards the settlement of a potential patent infringement suit, the company has received a sum of Rs 75 crore on Wednesday out of an estimated consideration of Rs 95 ... More

EVENTS

`Marketing still on the sidelines in boardrooms'
MARKETING today, many companies realise, is more relevant than ever. However, while there is a lot of rhetoric, the truth is that in many boardrooms marketing is on the sidelines and is still regarded as just one of the elements. "It is not ... More

DIRECT MARKETING

ThompsonConnect is now RMG Connect
THE direct marketing division of JWT, ThompsonConnect Worldwide, will now be called RMG Connect. The decision for a change in identity, according to a press release, is part of a global initiative by JWT to add a renewed thrust to its direct ... More

CHANNELS AND FRANCHISES

Philips to beef up distribution network for PC monitors
PHILIPS India plans to ramp up its distribution facility for PC monitors on back of the parent company's manufacturing tie-up with China-based TPV Technology in December last year. The consumer electronics major will increase its second-tier ... More

BRANDS

BRAND SUMMIT

All set to scale the heights
The changing market place necessitates major shifts in brand strategy. The third edition of Brand Summit aims to understand these changes and point the way ahead for brand management. More

Brand inside
Enthusiastic employees spread enthusiasm to the brand's customers. Weave the brand magic inside as much as outside. More

Consumer Connect
The challenge for Indian brand managers remains the Great Connect. How many brands can really connect with the consumer and remain relevant in today's world? More

For piece of mindspace
IN their seminal book on branding, Brand Leadership, authors David Aaker and Dr Erich Joachimsthaler, refer to research done way back in 1965 when a P&G product manager could reach 80 per cent of 18- to ... More

Tetra Pak signs actress Tabu as brand ambassador
BOLLYWOOD actress Tabu has been appointed as the new brand ambassador for Tetra Pak India. She will be featuring in the latest Tetra Pak commercials created by Leo Burnett, promoting freshness and purity of Ultra Heat Treatment (UHT) Milk. ... More

ITC bid to create brand awareness in notebooks market
ITC is going all out to create brand consciousness in the highly commoditised notebook market by doing a plethora of brand-building exercises to promote its Classmate range. Apart from bringing in a whole lot of design elements, the company is ... More

ONLINE MARKETING

IRCTC, Intrex pact for online booking of railway tickets
THE Indian Railway Catering and Tourism Corporation (IRCTC) has tied up with the Essel group-promoted Intrex India Ltd, to provide Internet booking with pre-paid cards. Addressing a press conference here today, the Chief Regional Manager of ... More

PEOPLE

Coke names new marketing chief
COCA-COLA India today announced the appointment of Mr Vikas Gupta as Vice-President - Marketing for the India Division that covers Sri Lanka, Bangladesh, Nepal and the Maldives. He will assume his new responsibilities at Coca-Cola India from ... More

NEW PRODUCTS & SERVICES

Tupperware launches expandable container
TUPPERWARE India on Wednesday unveiled expandable storage solution called "Go Flex". Go Flex expands to three different heights so that storage space of 950 ml is available and can be folded back after use to a 2-cm high disk. "Since ... More

Natco Pharma launches another cancer drug
NATCO Pharma Ltd has launched Lukatret, a medicine used in the treatment of Acute Promyelocytic Leukaemia. Lukatret (Tretinoin, all-trans retinoic acid) will be available in 10 mg capsules. Lukatret is a treatment option for remission ... More

Indo-US venture to launch cancer detection tools
GENETICS Specialties P Ltd, a new Indo-US venture in cancer diagnostic tool kits, was launched in Bangalore on Wednesday.It will introduce a range of genetic diagnostic kits and reagents to diagnostic labs and medical research institutions across ... More

Brand Quest

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