The Hindu Business Line : Thursday, March 24, 2005

Taj Leisure Hotels plans tie-up with domestic airlines
TAJ Leisure Hotels is planning to tie up with Indian Airlines, Jet Airways and Air Sahara for holiday packages for the domestic tourists at key Taj destinations. The company came up with the branded holiday idea seven years ago and now there ... More

UB may prune portfolio by casting away `tail' brands
THE UB Group may consider sale of some of its spirits brands as the acquisition of Shaw Wallace & Co (SWC) has boosted its Indian Made Foreign Liquor (IMFL) portfolio to 130 brands. "We have already been approached by a few interested players ... More

Ten Sports joins OneAlliance bouquet
TEN Sports has joined the OneAlliance distribution bouquet of Sony Entertainment Television and Discovery. "Given the strength of OneAlliance distribution team on the ground, I am certain this is a step in the right direction," a press release ... More

IPR

Patents Bill approved
THE Rajya Sabha on Wednesday approved the controversial Patents (Amendment) Bill 2005 that marks the beginning of the product patent regime in the country. The Lok Sabha had approved the Bill on Tuesday. The Opposition, National Democratic ... More

Patents Bill drives a wedge between health, pharma segments
HAS India played into the hands of companies who see the country as no more than a market of 50-odd million "paying public"? Or with the passing of the Patents (Amendment) Bill in both Houses of Parliament, has the country truly taken its ... More

ADVERTISING

Pepsi plans music video for new campaign
PEPSICO has unveiled a new advertising campaign for its flagship brand Pepsi, with a new tagline Oey Bubbly. The 60-second ad articulates the philosophy behind Pepsi's popular tagline Yeh Pyaas Hai Badi and comes from the insight ... More

Hyundai hopes to unseat competitors with new ad
WARNING! Buying a car? Check whether it's a 4-seater or a 5-seater." This is how Hyundai Motor India's latest advertisement reads as it takes on unnamed competitors on the certified seating capacity of its Santro. According to the Hyundai ... More

Costly publicity
Women walk by a hoarding put up by a jewellery shop in Thrissur. Quite a few traditional jewellers have stopped advertising their products for fear of attracting 2 per cent Central excise duty proposed in the Union Budget, say advertising ... More

RETAILING

Barista coffee now at IOC's highway pumps
FOUR years after it began operations, the Barista Coffee Company is expected to make its maiden cash profit next fiscal. On the anvil is a nearly Rs 9-crore investment this year in expanding Barista's retail presence by another 45-50 outlets and ... More

Muthoot Group to roll out chain of Kaapi clubs
"Our outlets would offer the essence of pure South Indian flavour in a new-age ambience." More

BRANDS

Hindalco name, logo replace Indal's
WITH the completion of all official formalities relating to the merger of Indal (Indian Aluminium Company Ltd) and Hindalco Industries Ltd, the logo as well as the name Indal have been replaced by Hindalco's logo and name in all offices and ... More

NEW PRODUCTS & SERVICES

`Spicy Butter Milk' launched in Hyderabad
HYDERABAD: Balan Natural Food (B natural), a Bangalore-based packaged food company, has launched `Spicy Butter Milk' under the brand name `B Natural'. Available in Tetra Pak, B natural low-fat buttermilk is priced at Rs 8 for a 200 ml ... More

Brand Quest

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