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Wednesday, April 27, 2005

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MARKETING

STRATEGY


Nickelodeon in tie-up with Bombay Dyeing
NICKLEODEON, the children's channel, has tied up with Bombay Dyeing for a merchandising arrangement. Nickelodeon Asia has tied up with Bombay Dyeing to feature characters from two of its shows, SpongeBob SquarePants and Blue's ... More

HUMAN RESOURCES


MAA Group launches academy for communications
MAA Group, pioneers in integrated marketing communications, has launched a training academy, Innergy Professional Academy (IPA), which would impart quality training in the field of marketing communication. The Academy promoted by MAA ... More

ADVERTISING


MAA Bozell gets new billings worth Rs 10 cr
MAA Bozell, a part of the MAA Group, has acquired accounts with an aggregate billing of Rs 10 crore during the current fiscal. Among the new clients are Pizza Corner, Coffee World, Alcon and Apollo Hospital Enterprises. While MAA Bozell was ... More

MARKET SHARES


LG plans to invest $30 m in AC biz
LG Electronics India today said that it would invest $30 million (Rs 130 crore) over the next five years for adding two new air-conditioner manufacturing lines and R&D activities. "By the end of the current year, the new manufacturing plant in .. More

RETAILING


Guwahati HC stays Shoppers' Stop IPO
THE Guwahati High Court has stayed the IPO of Shoppers' Stop following a PIL filed by a little-known organisation of minority shareholders, North East Investors' Association. The matter will come up for listing tomorrow. Mr Justice B. Lamare ... More

Sountex to open more shops soon
SOUNTEX, the retailer that dispenses hearing aids made by Siemens Medical Instruments, is set to open shops in New Delhi, Goa, Bangalore and Vellore in the next few weeks, according to a press release. It recently set up shop in Mumbai. At ... More

Tata Steel may open retail outlets
TATA Steel is toying with the idea of entering the retail business. The company is "examining the way in which steel can become more popular," said Dr T. Mukherjee, Deputy Managing Director of Tata Steel. Addressing a news conference here on ... More

100 new fish stalls to be run by women
THE twin cities are set to have 100 new fish stalls run by women. An initiative of the Andhra Pradesh State Fishermen Cooperative Societies Federation, these stalls will get financial help from the National Cooperative Development ... More

`More brand-conscious shoppers to grade malls'
HITTING the shopping mall nearest to you may soon become passé. With nearly 300 malls in various stages of completion across the country — about 60 in the National Capital Region (NCR) alone, analysts and developers see consumers beginning ... More

BRANDS


Ocimum launches its brand of biochips
OCIMUM Biosolutions has announced that it has launched OciChips, its brand of biochips that are used in drug testing and disease studies. The biochips were formerly known as MWG arrays. Ocimum recently acquired German genomics major MWG Biotech ... More

Brand Eveready is valued at Rs 660 cr
THE Eveready brand, which is celebrating the centenary year of its presence in India, has been valued at Rs 660 crore. The brand belongs to Eveready Industries India Ltd, the flagship company of the BM Khaitan Group. According to Mr Deepak ... More

TRENDS


City of Hope
IF Kolkata can be called the city of joy, Mumbai must be, and I believe is, the city of hope. Thousands of immigrants from all over India find their way into this metropolis hoping to make their fortune. This is certainly not a recent phenomenon. ... More

NEW PRODUCTS & SERVICES


Govt mulls direct inter-circle mobile connectivity — Cheapest handset at Rs 1,700 launched
THE Government is considering allowing direct inter-circle connectivity to cellular operators, which will allow cheaper long distance calls on mobile phones. At present, cellular operators are required to route calls between two circles ... More

Audi launches A6, priced at Rs 42.5 lakh
"The new A6 is positioned head-on against the traditional German players within the large sedan segment. It is a key development for Audi and we expect it to accelerate sales growth for us across the Asia Pacific region," Mr Michael Weber, ... More


Brand Quest


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Top Stories
US to review dumping duty on Indian shrimp


Global demand for eco-lodges expected to rise by 10 pc

`Indian mobile users talk the most'

Cell operators slash roaming rates by 33%

`At least one big ticket bank merger likely this year'

ESCAP pegs India's GDP growth rate at 7.5 pc

IPCL Q4 net more than triples

Time to promote intra-Asian capital flows

In Focus

BHEL Disinvestment
China's revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition
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In Depth

Gender Justice
Simple Economics
Tax Talk
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Looking back
Apr. 17-Apr. 23
Lower prices heat up microwave oven sales

Oil marketing PSUs lose Rs 1,300 cr in two weeks

Yum! on expansion spree

Sara Lee to supply shoe-care range for major global markets


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