MARKETING
STRATEGY
Cookies India eyes overseas market
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Reliance Comm to tie up with Intel to offer Net connectivity
Reliance Communications has announced that it would tie up with Intel to offer Internet connectivity at a reduced rate for Intel customers in Tier-II and Tier-III cities in Tamil Nadu. Mr V.G. Somasekhar, Circle Chief Executive Officer - Tamil ...
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Dainik Bhaskar to enter Punjab
The Bhaskar Group is entering Punjab with its flagship Hindi newspaper, Dainik Bhaskar. It has chosen three cities — Amritsar, Jalandhar and Ludhiana — to make its foray into the State. "Dainik Bhaskar will be the ...
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RURAL MARKETING
RMAAI seminar on rural insurance
The Rural Marketing Agencies Association of India (RMAAI) is organising a daylong seminar on rural insurance, in association with the Public Relations Council of India here on Thursday. The seminar is co-sponsored by ING Insurance, ...
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ADVERTISING
Lintas Personal to promote Indian tea overseas
Lintas Personal, the Direct Marketing and customer relationship management (CRM) division of Lintas IMAG, has bagged the Tea Board of India account. The agency will help the Tea Board in its efforts to promote Indian tea in the priority markets ...
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JWT strikes gold at Cannes once again
JWT's Levis Slim Campaign has struck gold once again. The campaign has won the agency a Gold Lion in the Press category at the 53rd Cannes Advertising Festival 2006. This campaign has won the agency laurels at a number of other international ...
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PROMOTIONS & OFFERS
Srilankan offers special package
Srilankan Airlines, in association with SriLankan Holidays, has introduced a special holiday package to attract visitors from Kerala to Sri Lanka. The package, which is priced at Rs 11,111 per person, is valid only on specific ...
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IA special fares to Bangkok
Indian, formerly known as Indian Airlines, has announced a special fare from destinations in Kerala to Bangkok via Chennai. According to an official press release, the special fare would be Rs 8,950 plus taxes for passengers ...
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RETAILING
MRPL likely to open retail outlet by Oct
MRPL is likely to commission its first retail outlet in the country at Mangalore. Sources in the company told Business Line that MRPL would commission its own retail outlets by October this year. "In all probability, Kadri in Mangalore ...
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Promoters of Dabur pick up stake in Vishal Mega Mart
Burmans pick up 1 pc stake in the company for Rs 200 per share
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BRANDS
Marico enters baby care segment with Sparsh
Marico has announced its entry into the baby care segment with its Sparsh brand. The range comprises Baby Oil and Baby Bathing Bar. Endowed with natural ingredients, Sparsh Baby Oil and Baby Bathing Bar come with the promise of the `long lasting ...
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ONLINE MARKETING
Sunsilk `Gang of Girls' site
Hindustan Lever's Shampoo brand Sunsilk has launched an all-girl online community, Gang of Girls. The Web site would be called sunsilkgangofgirls.com, and is reportedly meant to give Indian girls an opportunity to connect with ...
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NEW PRODUCTS & SERVICES
New Junior Horlicks launched
Glaxo Smithkline Consumer Healthcare has launched new improved Junior Horlicks 1-2-3 in the Kerala market. The product provides 100 per cent essential micronutrients and has DHA (an essential omega 3 fatty acid) for optimum ...
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Fujitsu launches
TAPPING NOTEBOOK DEMAND: (From left) Mr Raymond Foo, Director, Product Marketing and Engineering, Fujitsu PC Asia Pacific; Mr Yamashita Junshi, Managing Director, Fujitso India Ltd; Mr Mok Wai Tong, Vice-President, Sales; and Mr Ramanjeet Singh, ...
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Brand Quest
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