The Hindu Business Line : Saturday, September 09, 2006

RURAL MARKETING
Rural marketing journal
The Rural Marketing Agencies Association of India has launched Journal of Rural Marketing. According to a press release from the association, quoting its President, Mr R.V. Rajan, "This initiative is expected to provide ... More

PROMOTIONS & OFFERS
CEO endorses Pepsi in TV commercial
The pesticide in Pepsi issue has compelled PepsiCo to come up with a one-of-a-kind of a media campaign, getting the CEO of PepsiCo India, Mr Rajiv Bakshi, to go on air saying: "Pepsi is safe for me, you, your children and mine." Explaining the ... More

Whirlpool eyes 20% growth
Whirlpool Corporation is expecting a 20 per cent growth for the full year and 40 per cent in the coming festive season. "Our market share in the refrigerators and washing machine has grown in 2005 and we expect to see the same ... More

Own your stars
FILM STAR Arshad Warsi striking the gong for the launch of the Filmy Stock Exchange in Mumbai on Friday. The exchange launched by Filmi channel, owned by Sahara One Media and Entertainment, gives Bollywood fans an opportunity to `own' their ... More

NEW PRODUCTS & SERVICES
Going solar
DUTCH INITIATIVE: Ms Karien van Gennip, Minister for Trade, Government of The Netherlands, sailing the solar powered boat at the Chennai Port Trust on Friday. The boat was manufactured by students of Delft University in The Netherlands and was ... More

NVIDIA's products now in India
NVIDIA announced the availability of its latest seven series products in Indian markets. The GeForce 7900 GS graphic card is now available for Rs 15,000. Available from September 14, 2006, the GeForce 7950 GT processor offers ... More

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Brand Quest

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