MARKETING
STRATEGY
Railways not yet a threat to airlines
Despite attempts to wean away passengers from each other, rail and air travel in the country continue to be as different as chalk and cheese. While the low cost airlines boast of rock-bottom prices, these, in effect, are few and far between. On ...
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Railways offers to run merry-go-round systems for cos
The Indian Railways has invited companies to enter into service-level agreements with it for running of Merry Go Round (MGR) systems. MGR systems are essentially rail tracks laid by companies, mainly power sector players, to transport coal within ...
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Rlys catches on to volumes game
Railways' business-friendly gesture not only brought a chunk of freight traffic back to the rail that was earlier lost to roads but also set its cash register ringing, driving home the message that accent on volume rather than on rate is what marks a winner from a also-ran.
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Fitness One to add muscle; six more centres in South this year
Can losers be winners? Will anyone ever be lauded for losing? Yes, at Fitness One. One cannot miss the notice board inside the huge hall of the health club's new centre in Kilpauk, a posh locality in Chennai. It flaunts names of the top three ...
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`Rlys can't be complacent anymore'
The Air Deccan Managing Director, Capt G R Gopinath, on Monday said that the Railways' move to reduce train fares further indicates its acceptance that the low-cost carriers (LCCs) have started taking away its passengers. "The ...
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PROMOTIONS & OFFERS
`Wine Weekends' a big draw
Wine is drawing weekend visitors to Nashik. This February, both the Taj Residency and the Mocha Backpackers Club have started offering `Wine Weekends' in association with Sula Wines. The Taj offers a 3-days and 2-nights package costing Rs ...
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CHANNELS AND FRANCHISES
Ethypharm, Shantha Biotech tie up
Ethypharm India has entered into an out-licensing and supply agreement with Shantha Biotechnics for Ondansetron Flashtab, a medicine taken to prevent vomiting associated with chemotherapy treatment for cancer. Ethypharm is a ...
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PSU oil marketing cos seek changes in dealership norms
To facilitate setting up more `standalone auto-LPG outlets'
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RETAILING
Reliance mulls using gas pipelines to support cold storage chain
Reliance Industries Ltd (RIL), which is setting up a network of pipeline grid criss-crossing the country, is considering the option of using this network to support a large cold storage chain for its retail business. The Managing Director of ...
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Call for 100% relaxation of floor space index
With the Union Budget round the corner, the measures the retail industry would like the Finance Minister, Mr P. Chidambaram, to consider to support the growth in the sector include relaxation of floor space index (FSI) by 100 per cent, levy of ...
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Bajaj Auto plans 55 Probiking showrooms
Building on a new channel strategy, Bajaj Auto Ltd plans to establish 55 Probiking Bajaj-owned showrooms by the end of this fiscal to sell its high-end bikes. The company launched its third centre in the country here on Monday after similar ...
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Shell opens first outlet in Mangalore
Shell India Marketing Pvt Ltd on Monday announced the opening of its first retail fuel station in Mangalore at the Lady Hill area. A company release said here that the outlet is committed to creating employment opportunities in the local ...
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Amaron Pitshop opened in Erode
A retail outlet to sell the entire range of products of Amara Raja Batteries Ltd (ARBL) styled `Amaron PitStop' was opened at Erode on Monday. The company has opened the outlet in association with Rajeshwaree Enterprises on ...
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MARKETING RESEARCH
Star TV's soap icons, a recipe for merchandise rollout
The audience may not have seen Tulsi and Parvati in their kitchens very often, but if the screenplay of Star TV's popular soaps have not given them the opportunity, the network's Licensing and Merchandising division may get the actresses to share ...
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Crashing prices fuel demand for laptops
Cheaper by 11 pc; shipment grows by 104%
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BRANDS
46 tea brands fetch more than auction average
Totally, 46 brands of the CTC teas from the private small-scale tea factories called bought-leaf factories in the Nilgiris fetched at least Rs 5 a kg more than the auction average at the auctions of the Coonoor Tea Trade Association (CTTA) in ...
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PIRACY
Smuggled cigarettes hit local sales
Contraband trade in cigarettes is becoming an increasing cause of concern for the Government, with an estimated revenue loss of Rs 2,000 crore annually. It also negatively impacts the domestic cigarette industry, affecting a ...
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OUTLOOK
HLL hopes to grow its deo portfolio at 30%
Plans new look for Rexona thru new formats & communication
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NEW PRODUCTS & SERVICES
Matrix makes roaming abroad light on the purse
The company will be offering country-specific mobile connections
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