MARKETING
ANNOUNCEMENTS
O&M launches activation co
The Ogilvy group announced the worldwide launch of its activation company OgilvyAction in a statement on Wednesday. The new entity will specialise in Last Mile Marketing that focuses on direct interactions companies can have with customers to ...
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STRATEGY
UTV, Fox forge tie-up
UTV Motion Pictures and 20th Century Fox have announced their tie-up for the co-production of director M Night Shyamalan's latest film The Happening. The movie has a budget of $57 million. UTV and Fox will co-produce and ...
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SriLankan Air banks on MICE to pull tourists in
Better connectivity, `visa on arrival' policy likely to lure more
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Reliance Retail in talks with global luxury brands
Speciality stores, exclusive space in hypermarkets planned
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Pyramid Saimira to join retail bandwagon
The next time you go to a movie, you might be able to pick up groceries for home at the theatre, have a hearty meal and also check for a match for your daughter's horoscope. With some 24 lakh sq. ft of surplus space ("more than Pantaloon's") in ...
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You can bank longer!
12-hour banking becomes more common now
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PROMOTIONS & OFFERS
Charity golf tournament
The Bombay Presidency Golf Course will play host to the Christel House charity golf tournament on March 16. Puma Sports India Ltd is sponsoring the event, with the first group teeing off at 1:45 p.m. Christel House, a non-profit ...
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CHANNELS AND FRANCHISES
Elder Pharma joins hands with Spanish co
To market anti-thrombotics in India
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MARKET SHARES
i-Mate to target mass market thru global campaign
Aims to grow by four times; to introduce new phone models
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RETAILING
Execution. What it is?
Excellence in execution is the key to an organisation's success.
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Telecom retail segment hotting up
Essar, Modi Group plan major investments
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Paper-bag showroom opened
An exclusive paper carry-bag showroom was inaugurated on Wednesday by Mr P. Janardhana Rao, the Mayor of the Greater Visakha Municipal Corporation, at Dondaparthi here. Mr B. Ganesh of the Visakha Jute and Paper Carry Bags unit ...
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Reliance Retail in talks with Carrefour
The retailing arm of Reliance Industries Ltd, Reliance Retail is reported to be in talks for a tie up with French firm Carrefour, the world's second largest retailer. According to the report the talks are at an advanced stage ...
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Traders meet Kamal Nath
A delegation of Confederation of All India Traders (CAIT) met the Union Commerce Minister, Mr Kamal Nath, and demanded an immediate restriction on entry of multinationals and big corporate retailers into retail trade. In a statement, CAIT said ...
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MARKETING RESEARCH
`India, hot favourite to win ICC World Cup'
NIELSEN SURVEY
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BRANDS
GSK to seek Drug Controller nod for breast cancer drug
To be sold under Tykerb brandname
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ONLINE MARKETING
Interactive brands
Having a conversation with young consumers in their hyper-networked world can help corporates build their brands.
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The North-South Internet divide
While India is the hub of all technological changes in the electronic world, our response to Internet advertising is rather poor today.
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Travelmartindia mobile booking
Travelmartindia has launched a mobile phone booking and payment service, the company announced in a statement on Wednesday. Cell phone users can browse flight schedules, make bookings and pay for their tickets using SMS. Wireless ...
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TRENDS
World Cup fails to excite India Inc
The men in blue have failed to excite the men in grey. The country's favourite game is yet to generate a frenzy amongst employees and corporates. Corporate event management companies are disappointed at the lukewarm response from IT/ITeS ...
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NEW PRODUCTS & SERVICES
ITC forays into snacks segment; to invest Rs 150 cr
ITC Ltd's food division, on Wednesday, announced its foray into the Rs 2,000-crore domestic branded, organised snacks segment through its brand Bingo, with an investment of around Rs 150 crore, which includes setting up of three new manufacturing ...
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Gold BeES listing on March 19
The units of Gold Benchmark Exchange Traded Scheme (Gold BeES) will be admitted to dealing on the National Stock Exchange from March 19 under the symbol `GOLDBEES', the exchange said in a release. The trading shall take place in the normal market ...
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Carrier launches energy-efficient ACs
Carrier has launched a new range of air conditioners, Durakool and Estrella, approved by the Bureau of Energy Efficiency. The statutory body under the Ministry of Power is planning to make energy efficiency ratings compulsory for ACs from June ...
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Boursin Cheese launched
Boursin Cheese, from the Unilever stable, has been launched in India through the Mumbai-based FMCG company R.R. Oomerbhoy Pvt Ltd. Unilever also brings to India its Maille mustards and wine vinegars. Boursin will initially be ...
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Can Pond's work a miracle?
After failing at extending Fair & Lovely to the premium end of the market, HLL positions its Pond's international range as a `masstige' brand.
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