MARKETING
STRATEGY
Swipe Visa card at Andhra Bank to fly Kingfisher
Bank signs ticketing pact with airlines
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Airtel offers regional language facility
Airtel announced it is now offering a regional language application that lets users send messages in the language of their choice. Users can now communicate in four regional languages: Kannada, Tamil, Telugu, Malayalam as well as ...
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EVENTS
Call for lesser regulations in new Broadcast Bill
The high volume-low margin approach makes it difficult for niche channels to grab a foothold in the broadcasting industry.
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Media, entertainment sectors poised for heady growth: Experts
Surge in funds, foreign investments marked 2006
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ADVERTISING
Nike to stay on pitch
Nike, the official apparel sponsor of the Indian cricket team, is putting up a brave front, despite India's early exit in the World Cup. Stoutly denying that India's failure to qualify to the Super 8 will affect Nike's brand image (Nike was ...
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DIRECT MARKETING
Amway opens Vizag centre
Amway India is planning to expand its operations in Andhra Pradesh by opening five more branches, according to Mr Stephen Beddoe, Director (Distribution Relations and Marketing). Amway has offices in Hyderabad, Kurnool, ...
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CHANNELS AND FRANCHISES
Cartridge World ties up with SBI
Cartridge World, printer cartridge refilling services brand, has tied up with SBI, to fund prospective franchisees to expand the company's operations in India. The SBI tie-up franchisees can approach the bank for loans at convenient terms that ...
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RETAILING
IOC plans 12 more LPG outlets
Indian Oil Corporation (IOC) plans to open 12 more auto LPG dispensing outlets in the city. Across the country, the oil marketing company would be adding 100 more outlets to its 120 in 42 cities. Mr G.C. Daga, Director (Marketing), told ...
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ONLINE MARKETING
Travelocity scouts for Indian partners
Having made its debut in India, online travel portal Travelocity is seeking local partners for additional revenues. The Texas-based company is ready to operate in the B2B space and is open to partnering with existing Web sites that are looking ...
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NEW PRODUCTS & SERVICES
Serum Institute launches HIB vaccine
Serum Institute of India Ltd, India's largest vaccine manufacturer, on Monday announced the launch of indigenously developed HIB (Haemophilus influenzae type b) vaccine. The Serum Institute has a capacity to produce over 100 ...
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Avaya unveils new tool
With the introduction of the customer interaction suite (CIS), Avaya plans to improve customer service. The components of CIS include call centre, interaction centre, voice portal, the new reporting and analytics platform - ...
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New version of Riverbed tool
Riverbed plans to release its version of WAN optimisation software for individual PC users soon. "We will launch a WAN optimisation software for laptop users this summer," said Mr Josh Tseng, Director, Technical Marketing, ...
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